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We passed $100,000,000 in sales

Feb 17, 20261 min read

Scaling a business isn't just about revenue—it's about building systems that work when you're not in the room.

What I've Learned

The biggest shift for me was moving from doing to designing. When you're early, you're the product. When you scale, you need to become the architect.

Key Principles

  1. Hire before you need — If you wait until you're drowning, you'll hire wrong.
  2. Document everything — Your future self (and your team) will thank you.
  3. Protect your culture — It's the only moat that compounds.

More thoughts coming soon.