The question most of us ask ourselves is what we should do.
This sounds polite, maybe even smart, but it's one removed.
Should means you're trying to fit yourself into a concept. And a concept is just thoughts and beliefs in your mind that often weren't even originated by you.
If you let these concepts lead you over your own opinions, ideas, and internal drivers, you will end up a watered-down, weaker version of yourself. Moments of your true nature shining through, but not living there.
Everyone reading this is thinking "well of course" — while simultaneously not able to live in alignment with it. Because it's not easy to say fuck it to the concepts and shoulds. Your parents, society, your friends are all probably good people. So you rationalize, minimize, reframe, distort — to hide from yourself the fact that your life is mediocre because you're doing what you think you should, rather than what you want.
Here's the thing nobody tells you. Your wants are tied to the spiritual essence of who you are. You don't know why you want what you want. You just want it. And wants are unique.
You aren't making your heart beat. You aren't making your hair grow. And you aren't deciding what you want. The want comes from somewhere underneath the thinking mind.
The energy required for greatness doesn't work at a cross purpose against your wants and interests. It is hidden inside of them. By following them.
Following your interests is the path to your maximum energy, output, and impact.
Does this mean you'll like every part of it? No, not unless you're very lucky. But it nets out completely differently. Love business, lukewarm on the niche, still good business — fine. Love the business, love the product, love who it serves — great. Some boring stuff either way. But the energy you'll have available to push through the boring stuff is a different category entirely.
Bottom line: find and work on something you're actually interested in. It's where the energy that will move you to greater levels exists. It's how you persist through challenge. And to be honest — it's how you get the universe, god, infinite intelligence, spirit, whatever you want to call it, to help.
— Luke